It was an honor to serve as the graphic designer for Madison Gordon’s Miss Ole Miss Campaign. Mr. and Miss Ole Miss are the highest homecoming honor at the University of Mississippi. The fall 2021 homecoming election brought the second-highest voter turnout in University history. I devised a content plan based on the campaign season and worked with Madison and her campaign managers to create a memorable logo and slogan based on her overall campaign vision. These were used across social media and print platforms, such as on her campaign stickers, campaign sign, and graphics throughout the entire campaign.

#GrowingWithGordon is memorable because it goes beyond the typical campaign with expected school colors. I implemented symbols (the tree for growth) and colors (green to connect to Growing with Gordon) to create a memorable logo and campaign slogan. The logo and slogan linked students to the campaign and were influential throughout the season.